DEEP DIVES
REAL RESULTS
CASE STUDY / 01
Search ArbitrageTaboolaSystem1
FROM 8% TO 31%
MARGIN IN 6 WEEKS
A search arbitrage marketer was spending $3,000/day on Taboola but only achieving 8% margins — barely profitable and impossible to scale.
- Rebuilt pre-lander pages — increased feed click-through by 62%
- Switched feed provider from Sedo to System1 for better RPM
- Restructured targeting by device and geography
- Scaled winning campaigns to $8,000/day within 6 weeks
31%
Final Margin
↑ from 8%
$8K
Daily Budget
↑ from $3K
+287%
Margin Lift
in 6 weeks
CASE STUDY / 02
Affiliate MarketingFacebook AdsHealth Niche
3X DAILY VOLUME
+127% CONV. RATE
An affiliate marketer in health had a profitable campaign on Facebook but couldn't scale past $500/day without destroying ROI.
- Tracking audit — discovered 34% of conversions were being missed
- Redesigned landing page — conv. rate from 2.1% to 4.8%
- Built lookalike audience structure based on actual converters
- Scaled to $1,600/day maintaining positive ROI throughout
4.8%
Conv. Rate
↑ from 2.1%
$1.6K
Daily Budget
↑ from $500
3.8x
ROAS
maintained
CASE STUDY / 03
Media BuyingOutbrainFinance Niche
-$800/MO LOSS TO
+$12K/MO PROFIT
A media buyer running finance-niche arbitrage on Outbrain was losing money — spending $4,000/month and generating only $3,200 in revenue.
- Rebuilt campaign structure from zero, paused all losers
- Researched high-RPM finance keywords with targeted pre-landers
- Switched to geo-targeted approach: US, CA, AU for max RPM
- Turned around from -$800/mo to +$12,000/mo in 10 weeks
+$12K
Monthly Profit
↑ from -$800
42%
Final Margin
↑ from -20%
10wks
Full Turnaround
complete